purity made simple

one-step facial cleanser

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our award-winning one-step facial cleanser is a silky smooth formula that blends the cleansing actives in a moisturizer, to effectively cleanse and melt away dirt, oil and stubborn makeup while hydrating and respecting skin's barrier. the #1 cleanser in America* *Source: Circana/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Sales, Based on Skincare Form, Annual 2022

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what it does

truly effective cleansers should not compromise the skin’s barrier. our award-winning facial cleanser is formulated to deliver maximum efficacy while respecting your skin's barrier. unlike traditional cleansers, our gentle yet effective one-step facial cleanser is not a soap or a gel but blends cleansing actives into a moisturizer. formulated with a dual cleansing system to effectively cleanse while hydrating glycerin and lipids from meadowfoam seed oil provide balance. skin feels clean, soft, conditioned, and fresh. a pleasure to use, the gentle formula massages from a creamy lather to a delicate foam, removing stubborn makeup and lifting away skin-damaging pollutants, for lasting hydration, even after rinsing off.

unbelievable results

91%

reported their skin looked and felt refreshed after one use*

91%

reported their skin looked and felt refreshed after one use*

87%

reported their skin immediately looked and felt like a clean canvas*

87%

reported their skin immediately looked and felt like a clean canvas*

clinically proven to prevent skin dehydration**

*based on 1-week self-assessment study with 101 women aged 18 - 35, used twice a day
**based on a clinical hydration measurement on 23 women aged 18-35, as compared to washing with water